How do micro-donations work?

“If you think you're too small to make a difference, you’ve never been in bed with a mosquito”

Dame Anita Roddick

We specialise in micro-giving. Our technology reports on thousands of tiny donations made in any currency, by anyone, anywhere in the world.

You might normally have a hard time managing the administration and obligations that comes with collecting donations for charities. Our technology brings the process together easily on your behalf.

Footprints is the micro-giving technology. It does not implement projects itself but partners with specialist charities and NGO’s to do these.

For e-commerce customers viewing their shopping carts at the checkout, they simply have to tick a box or choose a project that then adds their micro-donation to their total transaction cost. Any single donation may seem insignificant, but collectively they really add up.

We believe that the timing of the donation request is vital; the mechanism to make a micro-donation only appears when you are about to buy something. This makes it an easy decision for your customer: your credit card is already on the table ... we're asking that you spend just a tiny bit more.

So, a customer might add $2 to their $100 purchase, meaning that $102 gets debited to their credit card.

The merchant collects all $102 and the $2 just gets reported to Footprints as part of the transaction.

The technology documents the donation, enabling both financial reconciliation and customer engagement for the participating business.

Footprints currently offers a modern API and a plugin for the Salesforce Demandware platform used by many eCommerce businesses.

How it Works

  • When a customer orders something online, Footprints presents them (via an API or plugin) with a project or projects to donate to and a suggested micro-donation amount.

  • The customer can change both the project and the amount.

  • When a donation is made, the merchant collects the funds as part of their usual transaction and the footprints API receives information on where that donation came from, for how much and for which project, which is then deducted for the project total.

  • Footprints does not receive any private information about the donor e.g their name or email.

  • When a project is fully funded it is removed from the pool so that it can’t continue to be funded.

  • Every month Footprints reconciles all the micro-donations from all the partner businesses and issues a statement or invoice for all the donations made. It is important that funds are paid promptly because businesses are holding funds on behalf of charities.

  • When a project is fully funded Footprints transfers the total project funds to the participating charity partner.

  • Footprints is independently audited annually to ensure transparency. The audit is published on the web site.

  • 100% of the donation goes to the project for which it was given. Neither the businesses involved nor Footprints as an organisation remove an administration fee of any kind.